A website is a powerful marketing tool for every company and international companies are no exception. A well-designed website will boost your presence, increase awareness, attract clients and business partners, act as social proof and make it easy for people to contact you among many other benefits. Just like any other website, you need a good design, speed, responsiveness, comprehensive information and great presentation.

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However, there are a number of elements that you should add to your site if you are targeting business from different parts of the world. Some of them include:

Different Languages

If you are targeting countries where English is not the first language, consider translating your content to different languages. This will make it easy to communicate your message to potential clients and business partners who may not be native English speakers. However, since translation may be expensive for a small business, you can go with the auto-translation features such as Google Translate. To add Translate to your website, simply visit their official site, sign in with a Gmail account, provide the URL of your website and choose the original language plus the specific translations you would like. You will then be given a code to place on your website and the feature will be made available to those who visit your site.

International Payment Options

The other factor you should consider is the payment options available in the target countries. Lack of an ideal payment option is one of the reasons for cart abandonment. Therefore, ensure that you work on your checkout process so that you don’t lose your potential customers at Checkout. Additionally, consider having a currency converter on your site.

Contact Details

For local phone numbers, ensure that you include the country code. Customers can be reluctant to call when they have to search for the codes themselves. It also shows your customers that you care when you have done all the work for them.

Local Domain Names

As your business grows and you start investing more, consider getting some local domain names for your target countries. A country specific domain gives your visitor the confidence that they are in the right place. Alternatively, you could set up sub domains or sub folders within the main website. The latter is more cost effective if you are working on a budget.

Use Simple English

Most non-native English speakers do understand English but to some level. To ensure that they don’t miss out on what you are saying, avoid complicated words and write short sentences. Using subheadings and bullet points can also make your content easier to understand.


Finally, you need to invest in marketing strategies that boost your visibility in international markets. You can start by submitting your website to international directories. Also, interact with the prospects on social media and target them with your ads. For instance, if you have new pallets for shipping to Germany, you could run a campaign targeting people who live in Germany.

By making your website friendly to international customers, you will get more business, boost your profits and expand your company. However, for this to happen, you have to spend time understanding who they are and how they carry out business.