The smooth running of a business depends on communication and develop a plan to carry it out successfully is important to know what it is and their types.

Communication within a company, more technically known as organizational communication, is a determining factor in the success of a company or institution. Good communication is synonymous with efficiency, organization and coordination, while poor communication can be a source of inefficiency, disorder and conflict.

Keys to success in communicating

The communication in a company must be based on a clear, simple and understandable to the receiver. In addition, it must be timely, the message is important to reach the receiver at the right time. Must be accurate and should not use linguistic embellishments or unnecessary information. Basically, communication in a company is classified into two types: external communication and internal communication:


Characteristics of external communication

This communication is one where the message goes out from the company, is directed toward consumers, the general public, focus groups, etc. This paper’s main purpose is to report the existence of a product or service, to present the main benefits or features, reporting on activities in which the company, etc.To perform this type of communication channels or media used such as television, radio, newspapers, phone calls, sending e-mails, Internet , posters, panels and billboards, business cards, advertising cards, catalogs, brochures , etc. An important aspect of external communication are public relations, where, through participation in events, activities, seminars, social work, etc. Seeks to create and maintain a good image or reputation of the company.

Communicate within the company

Internal communication is one in which the message is directed to the company staff. Event aims to inform, report occurrences, coordinate activities, organize tasks, manage, motivate, lead, etc. To perform this type of communication media are used such as murals, intercoms, telephones , Internet, newsletters, memos, letters, publications, reports, reports, meetings, lectures, events, etc.

This type of internal communication can be divided into formal and informal communication media. The first formal communication is characterized in that the message originates from a member of a certain hierarchical level, and is addressed to a member of a lower hierarchical level, a higher level, or the same level, according to formally established channels by the company. Meanwhile informal communication is one where the message circulating among members of the company, without knowing precisely the origin of it, and without following formal channels established by the company.

Report upward and downward

But you can still go further. In turn, internal communication can also be divided into vertical communication downward, upward vertical communication and horizontal communication. The downward vertical communication the message originates from a higher level, for example, in the direction, in a head , etc. and is aimed at a lower hierarchical level (to a subordinate, a worker, etc). It usually presents in the form of orders, requirements, instructions, teachings, corrections, etc.

For its part, the vertical upward communication is the reverse of the previous communication. Following the definition would be one where the message comes at a lower hierarchical level, as a subordinate, an operator, etc., And is aimed at a higher hierarchical level either direction, a boss, etc. This time, this type of communication tends to be in the form of suggestions, proposals, complaints, etc. But communication can also be one between members of the same hierarchical level. When they do, is called horizontal communication and its main function is to facilitate coordination of activities.

Internal and external communication: two interdependent systems

External communication with customers, intermediaries, suppliers, competitors, media and general public is so vital to the organization and internal communication. Although external communication be linked to departments such as public relations and media, marketing , market research, corporate communications, etc.. all members of the organization can perform functions of external communication and dissemination of the image of the organization. When you increase the feeling of belonging, where people feel identified with the organization and improve labor relations, convey a positive image out.

At the same time, the image conveyed by the organization to society condition the satisfaction of certain needs for status and prestige of its employees. When you work in a company strong, important, concerned about social problems and conveys a good social image, to some extent also feels consideration of its social, also increasing their sense of belonging. We are therefore faced with two systems of communication (internal and external) interdependent and need to be managed in a coordinated manner.