Here are the 6 basic reflexes to adopt for earning from export in your approach.

1. Take into account the specificity of the export

Sell ​​its products or services abroad are characterized by specific in relation to the marketing in France. Two important factors must be taken into account:

Different regulations in each country: The currency (the country or is it not in the euro area) The barriers (in the European Community, the customs duties no longer exist, but in other countries (USA, China, India, Japan) rights exist. standards or habits (the size of the towels in Germany: the length should be twice the width). Geographical distance of the country concerned, which will lead to specific costs (logistics, transport).

2. Consider cultural differences

Cultural differences are one of the charms of export since it obliges think about other ways of understanding the world. It is important to integrate this concept in order not to commit mistakes and avoid misunderstandings with local partners that would be detrimental to the realization of a current business.


You need to know:

* The language of the country (or at least English), but also
* Ways of life,
* Way of thinking and working,
* Habitat and habits.

3. Searching for information in all directions

Given the particular nature of the sale on foreign markets, reliable and timely information is essential before considering export operations. Ask yourself these questions:

* Where and how to export?
* Who to contact?
* How to get information about foreign countries, your industry and your market in any country?
* To work with?
* Is there any expert networks?
* Visit our page Inquire .

4. evaluate correctly the cost approach foreign markets

Sales abroad requires substantial financial investment it is important to calculate the best order to avoid disappointment. These costs cover the preparation, market research, information retrieval, exploration, looking for distributors or buyers. The amount of these capital expenditures may be important. Banks have set up special loans to cover these costs (see section: Finance your international development).

5. Knowing the risks of export

Export has many advantages but also risks:

* Risk of unsuccessful prospecting,
* Currency risk (potential losses)
* Risk of nonpayment.

Properly assess the risks inherent in international trade is a prerequisite for any decision to export. You should know that these risks can be partly covered by specific insurance (see box).

6. Avoiding the pitfalls

What not to do:

* Do not know the culture, political system, economic development of the country where you want to export
* Minimize the costs associated with export
* Not learn about the country or countries concerned (s), standards and import tariffs,
* Underestimate the currency risk and the risk of non-payment of the foreign buyer,
* Do not prepare notices and communications materials in English or in the language of the country.