The analysis and interpretation of the environment are key to managing the city’s future through strategic planning and marketing.

The City Management is conditioned by the changes that occur in your environment, trends and conditions related to economic, environmental, social, demographic, territorial, ecological, cultural and political.
The importance and speed of changes that occur have created uncertainty and instability, a state of some bewilderment and confusion, brewing the feeling that increase the risks, the contradictions, the challenges for cities.

The environment in the city’s strategic planning

The analysis of the environment to identify threats and opportunities and identify weaknesses and strengths to define a direction in which they play the major role planning and marketing of town.
From the information in connection with the city, the agents must make decisions, setting goals, strategies and action plans, in order to achieve a desired urban model citizens to live and work, to improve their quality of life. The essence of strategic planning is to define an ideal, desired by those who actively participate and engage in action to get the development of an exciting project for the city.

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The strategic management of the city

Implies having a vision, Take a series of short-term decisions to prevent threats have a negative impact and ensure that the opportunities can be exploited to manifest. Through strategic planning and marketing City’s future can be created locally, based on the ability to anticipate urban agents, particularly in the analysis and interpretation of environmental changes and trends. Likewise, in its capacity for action around the development and evaluation of strategic options, in order to prepare for the expected changes and cause desirable changes.

Strategic planning of urban centers

It is a process of public debate on the current situation, a check on the possibilities the medium and long term is a practical way of knowing reality, to see and interpret the future. Thus, the strategic direction of facing urban change management, improving the present and creating the future also involves a process of questioning and constant renewal of the functioning of urban centers, By the citizens and officers who manage them. Also must promote innovative solutions, creative tensions and new ways of thinking, to achieve the desired local model.

The plan City’s strategic

It is a comprehensive urban plan takes into account economic, social and territorial. It is also a continuous process of reflection on the city, how it is and how citizens want to be in the future.
It aims to form a desired pattern of city Medium and long term, taking into account the key sectors of the same.

Examples of strategic plans for city

Economic project:

* Agriculture.
* Commerce.
* Construction.
* Industry.
* Services.
* Tourism.
* Employment.

Social project:

* Social welfare.
* Cooperation.
* Culture.
* Sports.
* Education.
* Health.

Project planning:

* Architecture.
* Infrastructures.
* Environment.
* Urbanism.
* Housing.

Basic principles of the City address

Strategic planning involves a process of creativity and contribution of ideas by citizens and authorities, to generate a set of objectives, resource allocation and tactical decisions.

It is also an effective and efficient urban management, which relies on a set of principles.

* Citizen participation.
* Collaboration and public-private cooperation.
* The debate plural.
* The consensus.
* The commitment to action.
* The unit in the defense of key issues.

Reasons to implement strategic planning in urban management

* Crisis affecting the local economy or society, involving a significant negative impact on city competitiveness, welfare and quality of life of citizens.
* The organization of an important event that can have a major urban impact.
* A stalemate holding back economic growth potential and social development.
* The development of urban quality plan, which entails taking into account the definition and development of strategies and policies.
* A political approach to lead a process of change in the city model, supported by the cooperation of public and private sectors.

Thus, this indicates that urban centers have at their disposal tools proven sufficiently by the administration for the conception and construction of an area tinged with many dimensions, where people not only the place but the world can visualize the city as a multi-cultural and where they want to be.

It also notes that the active participation of all segments in the processes of conception and construction of the city is crucial, so that from the diversity of views is identified integrating idea that reality will be reflected in all city and all.