We live in a third revolution in the history of sound outlets. Until the eighties, the music in the store was part of the default skin, to cover the background noise, or to line a comfortable commercial architecture. The golden age of music supermarket extolled impersonal music that did not make waves.Then, and until the mid-2000s, the music on the point of sale has become a very technical issue.after the satellite, the long-term CD, MP3 player, each sought to develop technologies that can provide the quantity and flow management of musical content. In parallel, the same content were caught between a vision championed by the mass market vendors shared programs and DJ, who wanted the new champions of musical aesthetics in the store.These patterns are now affecting their limit, for two main reasons.

technology

End of the race equipment

The race for the equipment is running out as the obvious solution, cheap and reliable has a name: the Internet.No need to drive a little “weird” or CD to send, no need for satellite links or players to plug into the sound system. An Internet connection must now allow the POS to manage and provides two types of players are losing ground daily. The DJ, who have long been able to believe that people come into a store to listen to music – when in truth they see fit – are rolled by the will of brands to ensure a real sound branding.Sellers of programs contained in kilometers also bear the brunt of this shift. They sell, even if they deny it, pretty much the same content to their various clients and are opposing an end of inadmissibility by the players, probably more mature, genuinely want to feed their difference.

Feeding the link between the brand and the customer

In short, this new revolution in sound space brings music and sound in branding and customer experience. As the visual identity and the graphic of a sign, sound and music must be suitable for effective practice in the service of identification, differentiation and branding.The sound system must help feed the link between the brand and its customers in a context of increased competition. In addition, no doubt, competition is music. Consciously or unconsciously, customers feel. Their ears have no lids. If they do not listen, they hear perfectly. What brand their subjects, as it gives to see the subject of a decision more seasoned, better and better built.Because music is the language of emotions, in the words of Kant, the mark must take advantage of this language to convey its message with clarity and singularity. We must now seek to create value, the more durable, more relevant and more personal as possible.It is because in terms of value creation in the service of the brand and its customers that teachers will find their musical paths.