There is no single formula for a successful digital marketing plan, but there are some logical steps to be taken into account.

Marketing is a process / tool to plan the future of an organization, based on the behavior and changing market and demand, adjusting to the new requirements and desires of prosumers, the prosumer is the new concept of what was consumer, unlike it is now involved in developing the products you want and more evident the need to consume products and services that suit their tastes and interests. The strategically developed marketing, is the first step (after defining the idea) in a step by step plan for how, when, where and who of the marketing plan, in this case the digital.

Steps and tips for developing a Digital Marketing Plan

Short and simple strategies instead of complex: “Less is more” why organizations in small, medium, large or multinational, we have opted for the simple, throwing results in most cases this is because logically, a complex planning requires a complex application, it which makes it more difficult is to develop, apply and be accepted in the market. Opt for what it brief and concise is more likely to acceptance by the public both as a general goal.


Ask grounded and realistic objectives: While various digital platforms offer opportunities to meet targets endless, does not mean that everyone can be met as they arise and want. In addition to the basic limits that are of economic, spatial understanding and human resources should also take into account the constant changes that occur in the Internet and its users. Having defined and clear objectives, you can use the most appropriate tools to achieve the desired goals.

Knowing the target audience: The research, observation, analysis and investigation are key tools in this process when starting or building a digital marketing (or any other marketing plan) must be defined by nearly 100% segment characteristics that you want to go , habits, interests, needs, among others. Having characterized and recognized the target segment is one of the parameters to define the next stage of the plan, define what types of platforms are used, in what will be invested, what is the existing competition, which is the best path to take to approach the public / market and meet the targets set.

Knowing the tools of today and tomorrow: In addition to marketing, every project, process, job or career that involves digital, is a job that requires continuous learning, you can not talk about yesterday’s platforms and tools as needed or where they go to work and they evolve constantly appearing new platforms that users / consumers easily and quickly adapt. For organizations there are a huge number of applications and tools to facilitate the implementation of its digital marketing plan, also these tools evolve, transformed and new born, so it is a constant cycle of knowledge, testing, training and implementation .

Evaluate and modify: Like any plan (marketing or otherwise) tracking, monitoring and evaluation should be part of the process, a marketing plan can not produce good results if you take the time to identify the positive and negative, that is what works and what does not. This restructuring allows detection and identification strategies and make necessary modifications to generate the desired results, meet objectives and further evaluated to optimize more and / or establish new goals and strategies.

The different digital platforms today are a universal meeting place to share ideas, services and products, so organizations are interested in being part of it. A digital campaign is economical and efficient, so a digital marketing plan is an option almost mandatory in the overall goals of every business.